https://www.houseofcaswell.com/blogs/news/being-in-business-means-learning-to-fix-your-mistakes 2025-10-25T01:23:07-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/House-of-Casewell-first-shop.webp?v=1761380578 Being in Business Means Learning to Fix Your Mistakes Me and my beautiful Squarepace website https://www.houseofcaswell.com/blogs/news/unprecedented-times 2025-10-25T01:24:18-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/tempImagekOhHcJ_a6e28a15-cd8f-4bd8-b6a9-3b9683e8307d.webp?v=1761380649 Brand Stories - Unprecedented Times https://www.houseofcaswell.com/blogs/news/a-circular-path-to-fashion 2025-10-25T01:25:46-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Me_with_colored_pencils.webp?v=1761380736 Brand Stories - A Circular Path to Fashion https://www.houseofcaswell.com/blogs/news/a-capsule-wardrobe 2025-10-25T01:27:54-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Folded_Garments_4c29cf62-7140-4a4e-a767-d4d4f264b99a.webp?v=1761380864 Still Life Collection - A Capsule Wardrobe https://www.houseofcaswell.com/blogs/news/still-life-collection-fit-samples 2025-10-25T01:21:37-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/me_in_the_hoodie_fit_sample.webp?v=1761380497 Still Life Collection - Fit Samples https://www.houseofcaswell.com/blogs/news/brand-stories-lavendula-a-color-story 2025-10-25T01:26:40-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Pantone_Connect_palette_d246dc2b-7f35-498c-90b3-c2523d2bf8c1.webp?v=1761380800 Brand Stories - Lavendula: A Color Story https://www.houseofcaswell.com/blogs/news/how-house-of-caswell-is-like-pee-wee-herman 2025-10-25T01:20:18-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Pee-wee_Herman_in_House_of_Caswell_dress_8940f3fc-c5ea-44d4-a4e2-bdbd18fe4141.webp?v=1761380418 How House of Caswell is Like Pee-wee Herman https://www.houseofcaswell.com/blogs/news/still-life-collection-retro-stem-pattern 2025-12-28T20:09:55-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Cutout_Dress_and_Trims_on_Cargo_Top_and_Skirt_Pattern_74233fb3-bdb0-4ef0-849b-074973024f69.webp?v=1766981395 The Retro Stem Pattern: When the Past Arrives Early https://www.houseofcaswell.com/blogs/news/on-setting-the-horizon 2026-03-31T22:41:51-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Goals_77aff98b-8b16-4254-97c3-78e833c5d521.webp?v=1775022111 On Setting the Horizon: Notes on Founding, Fear, and Forward Motion https://www.houseofcaswell.com/blogs/news/still-life-collection-strike-offs 2025-10-24T22:50:49-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/1st_strikeoff_photo.webp?v=1761371440 Still Life Collection - Strike-Offs https://www.houseofcaswell.com/blogs/news/still-life-collection-the-layered-fruit-pattern 2025-12-28T19:49:16-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Single_Repeat_Retro_Balls_Fruit_Layered_Print_5fd02385-9b26-45f0-9300-e6d1f227ff87.webp?v=1766980156 The Layered Fruit Pattern: Where the Brand Began https://www.houseofcaswell.com/blogs/news/still-life-collection-the-plaid-pattern 2025-12-28T19:20:17-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Single_Repeat_Still_Life_Plaid_Print_9345da23-29b8-417a-bd05-8cd295f78a3b.webp?v=1766978417 The Plaid Pattern: Dressing Through Phases https://www.houseofcaswell.com/blogs/news/still-life-collection-the-dot-pattern 2025-12-28T15:17:53-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Rectangle_Cargo_Top_and_Skirt_and_Pajama_Trim_Pattern_d35b4255-a52b-4849-b253-0805582316ba.webp?v=1766963873 The Dot Pattern: A Study in Familiarity https://www.houseofcaswell.com/blogs/news/still-life-collection-the-painting-story 2025-10-22T00:58:40-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/pastel_class_6.webp?v=1761119911 Still Life Collection - The Painting Story https://www.houseofcaswell.com/blogs/news/still-life-collection-the-color-story 2026-02-13T22:44:39-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Still_Life_color_story_2c178bfb-a47a-4826-98b7-bf2ee4be145d.webp?v=1771051479 The Still Life Palette: On Color as Foundation https://www.houseofcaswell.com/blogs/news/still-life-collection-the-rorschach-pattern 2025-12-28T15:33:20-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC_Rorschach_Pattern.webp?v=1766964800 The Rorschach Pattern: Learning for Its Own Sake https://www.houseofcaswell.com/blogs/news/still-life-collection-the-house-of-caswell-pattern 2025-10-22T00:55:47-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/House_of_Caswell_pattern_for_website_ae14c79a-4131-4ba8-872b-60dca7aec269.webp?v=1761119737 Still Life Collection - The House of Caswell Pattern https://www.houseofcaswell.com/blogs/news/the-story-behind-still-life-how-a-song-became-a-collection 2025-12-28T15:01:02-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/STill_life_artwork_smaller_copy.webp?v=1766962862 The Story Behind Still Life: How a Song Became a Collection https://www.houseofcaswell.com/blogs/news/from-canvas-to-cloth-transforming-fine-art-into-fashion 2025-11-29T23:09:38-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Week_2_blog_post_image_copy_with_text.webp?v=1764486578 From Canvas to Cloth: Transforming Fine Art into Fashion https://www.houseofcaswell.com/blogs/news/artful-nostalgia-the-philosophy-that-defines-house-of-caswell 2025-12-06T20:41:28-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/aboutthehouse_feat.webp?v=1765082488 Artful Nostalgia: The Philosophy That Defines House of Caswell https://www.houseofcaswell.com/blogs/news/the-making-of-an-heirloom-craftsmanship-at-house-of-caswell 2025-12-16T12:38:33-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC-439_super_horizontal.webp?v=1765917513 The Making of an Heirloom: Craftsmanship at House of Caswell Model wearing the Carly Cardigan Jacket and Carly Mini Skirt from House of Caswell, styled against a bold red backdrop, holding a lipstick in a studio setting. https://www.houseofcaswell.com/blogs/news/dressing-as-self-expression-clothing-as-memory-and-story 2025-12-20T15:40:51-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC_home.webp?v=1766274051 Dressing as Self-Expression: Clothing as Memory and Story https://www.houseofcaswell.com/blogs/news/from-repetition-to-identity-the-house-of-caswell-monogram 2025-12-27T15:17:20-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/blog_header.webp?v=1766877440 From Repetition to Identity: The House of Caswell Monogram https://www.houseofcaswell.com/blogs/news/sound-and-silhouette-how-music-shapes-my-design-process 2026-01-03T13:30:01-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC-664_landscape.jpg?v=1767310746 Sound and Silhouette: How Music Shapes My Design Process Model wearing the Tatiana Baby Tee, featuring a still life artwork print, photographed in a studio setting with soft, controlled lighting. https://www.houseofcaswell.com/blogs/news/the-language-of-color-on-emotion-excess-and-why-still-life-could-never-be-neutral 2026-01-10T13:30:05-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/aboutthehouse.webp?v=1767932236 The Language of Color: On emotion, excess, and why Still Life could never be neutral https://www.houseofcaswell.com/blogs/news/inside-the-atelier-a-glimpse-into-the-house-of-caswell-studio 2026-01-17T13:30:01-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Heaser_image.webp?v=1768435575 Inside the Atelier: A Glimpse Into the House of Caswell Studio Fabric swatches and printed textiles from the Still Life collection laid out across a studio worktable. https://www.houseofcaswell.com/blogs/news/collecting-individuality-why-house-of-caswell-creates-in-limited-editions 2026-01-24T11:57:12-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/coa_cfe79274-ff56-46db-8054-f50b4d5b403e.jpg?v=1769284632 Collecting Individuality: Why House of Caswell Creates in Limited Editions Signed Certificate of Authenticity for a limited edition House of Caswell piece, numbered and documenting the artwork’s place within a finite collection. https://www.houseofcaswell.com/blogs/news/clothing-as-fine-art-part-1-claiming-the-word-artist 2026-02-03T12:57:27-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC-232_copy.webp?v=1770152247 Clothing as Fine Art Part 1: Claiming the Word Artist https://www.houseofcaswell.com/blogs/news/clothing-as-fine-art-part-ii-honoring-a-human-history-of-making 2026-02-03T12:26:46-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/egypt_pyramid_cropped.webp?v=1770150406 Clothing as Fine Art Part II: Honoring a Human History of Making https://www.houseofcaswell.com/blogs/news/it-s-in-the-details-designing-the-adriana-jeans 2026-02-11T19:27:53-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC-265_copy_6b3808c7-14cc-4ada-8240-e0d23ee0ee5b.jpg?v=1770866873 It’s in the Details Part I: Designing the Adriana Jeans A close up of printed yellow jeans and yellow patent leather shoes with a blue rotary phone https://www.houseofcaswell.com/blogs/news/it-s-in-the-details-part-ii-the-adriana-vest-and-the-luxury-you-keep-to-yourself 2026-02-10T13:30:05-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/caswel-037_copy.jpg?v=1770356250 It’s in the Details Part II: The Adriana Vest and the Luxury You Keep to Yourself Model wearing the Adriana printed denim vest and matching wide-leg jeans, crouched against a soft green backdrop, holding a pink retro phone and reaching forward, showcasing the bleached monogram denim pattern and gold button details. https://www.houseofcaswell.com/blogs/news/no-fabric-goes-to-waste-on-using-what-the-work-leaves-behind 2026-02-14T11:50:04-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC-233_copy.webp?v=1771098604 No Fabric Goes to Waste: On Using What the Work Leaves Behind https://www.houseofcaswell.com/blogs/news/i-be-making-things-on-a-life-spent-making 2026-02-21T12:36:08-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/bp_pants_png_8_copy.webp?v=1771706168 I Be Making Things: On a Life Spent Making Designer drawing a repeating floral print on an iPad while wearing a matching custom printed garment. https://www.houseofcaswell.com/blogs/news/the-girls-i-tried-on-on-emulation-memory-and-the-bethany-skort 2026-03-06T13:52:38-08:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC_home_7862cf3d-8084-4d7b-9d9e-607f53761eac.webp?v=1772833958 The Girls I Tried On: On Emulation, Memory, and the Bethany Skort Model framed by sculptural cobalt handbag wearing the Bethany plaid skort by House of Caswell https://www.houseofcaswell.com/blogs/news/fashion-is-art-when-clothing-becomes-a-canvas 2026-03-11T00:00:03-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/side_by_side_50a8275f-1d15-40d1-bfa9-3e4b305992ab.webp?v=1772926796 Fashion Is Art: When Clothing Becomes a Canvas Side-by-side image showing Kaylie Caswell as a child posing playfully in a swimsuit, tutu, colorful hat, and Big Bird slippers next to a modern House of Caswell editorial image of a model wearing the Carly jacket and skirt from the Still Life collection. https://www.houseofcaswell.com/blogs/news/the-piece-that-made-it-real-on-beginnings-childhood-sketchbooks-and-the-carly-ensemble 2026-03-17T00:47:53-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/wide_HouseofCaswell_Styling_AliceKerley_02_copy.webp?v=1773733673 The Piece That Made It Real: On Beginnings, Childhood Sketchbooks, and the Carly Ensemble https://www.houseofcaswell.com/blogs/news/hippie-fashion-history-artful-nostalgia 2026-03-24T00:00:09-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/paperdolls.webp?v=1774155633 I Wanted to Be a Hippie When I Grew Up: A lifelong fascination with fashion history, and the freedom of dressing across time https://www.houseofcaswell.com/blogs/news/hugo-on-symbols-memory-and-the-art-of-carrying-images-across-time 2026-03-31T00:00:06-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/Hugo_copy.webp?v=1774840330 Hugo:
On Symbols, Memory, and the Art of Carrying Images Across Time https://www.houseofcaswell.com/blogs/news/authenticity-continuity-fashion 2026-04-07T00:00:06-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/landscape_HouseofCaswell_Styling_JamieParisStallman_03_copy_9a5ff53c-9ed2-4269-8bde-4ff6ee074e71.webp?v=1775507054 Where Continuity Becomes Authenticity: A Return Through Time with the Sophia Mock Neck Top Model wearing the Sophia Mock Neck Top by House of Caswell, featuring a vibrant retro-inspired monogram print, styled with pink pants in a nostalgic, color-rich setting. https://www.houseofcaswell.com/blogs/news/feel-the-fear-do-it-anyway 2026-04-14T00:00:06-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/IMG_5681_copy.webp?v=1775947578 Feel the Fear, But Do It Anyway:
On Starting Before You’re Ready https://www.houseofcaswell.com/blogs/news/pieces-we-keep-styling-clothing-over-time 2026-04-21T00:00:04-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/collage.webp?v=1776554107 The Pieces We Keep, and the Ones We Become: Styling, memory, and returning to clothing across time https://www.houseofcaswell.com/blogs/news/pajamas-as-outerwear-evening-pajamas 2026-04-28T12:04:18-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/caswel-291_copy_landscape.webp?v=1777403058 As If No One Is Watching: The Mia Ensemble and the return of the evening pajama Model wearing a vibrant fruit-print silk set featuring bold color, tailored silhouette, and expressive pattern design by Kaylie Caswell https://www.houseofcaswell.com/blogs/news/why-fruit-fashion-brand-story 2026-05-05T00:00:04-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/why_fruit_blog_intro_image.webp?v=1777785247 Why Fruit?: On core memories, building worlds, and collaborating with your spouse Couple on a picnic with fruit drinks and vintage styling, reflecting the visual language behind the House of Caswell Still Life collection https://www.houseofcaswell.com/blogs/news/from-etsy-to-atelier-jewelry-making 2026-05-12T00:00:05-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/pendant_collage_copy.webp?v=1778308779 From Etsy to Atelier: On jewelry making, memory, and the Logo Charm Necklace Collage of handmade resin pendant necklaces created by Kaylie Caswell throughout the years, featuring glitter, rhinestones, illustrations, typography, and experimental mixed-media designs. https://www.houseofcaswell.com/blogs/news/4-13-73-memory-painting-wearable-art 2026-05-19T00:00:03-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/collage_0548aa49-0c6d-40fc-bf22-4fe75a5b3884.webp?v=1778800705 My Parents’ Wedding: The Story Behind 4/13/73 and the Artwork That Inspired It A three-panel collage featuring a vintage wedding photograph of Kaylie Caswell’s parents holding their marriage certificate, a painted reinterpretation of the image created by Kaylie, and a modern recreation photographed on Kaylie’s own wedding day. https://www.houseofcaswell.com/blogs/news/color-maximalism-courage-to-be-seen 2026-05-26T00:00:05-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/caswel-510_copy.webp?v=1779410928 Color, Maximalism, and the Courage to Be Seen: Why I Believe in Color as a Design Language https://www.houseofcaswell.com/blogs/news/veronica-ensemble-art-of-mixing-prints 2026-06-02T00:00:03-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/caswel-663_copy_2_b76e0688-ef03-43bb-bdb3-de8842bcbe62.webp?v=1780205641 Prints, Pattern, and Visual Harmony: The Veronica Ensemble and the Art of Mixing Prints A model wearing the House of Caswell Veronica top and printed denim jeans stands against a white studio wall holding a vinyl record. She wears black sunglasses and glossy pink shoes, blending retro music culture with artful contemporary styling. https://www.houseofcaswell.com/blogs/news/travel-capsule-wardrobe-still-life 2026-06-09T00:00:03-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/IMG_1138_3_copy.webp?v=1780619203 The Art of Packing Light: Why Still Life Was Designed as a Travel Capsule Wardrobe Kaylie Caswell standing among the ancient ruins of Pompeii during a trip to Italy, with Mount Vesuvius visible in the distance. https://www.houseofcaswell.com/blogs/news/artful-nostalgia-the-night-it-became-real 2026-06-30T00:00:03-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/IMG_1753_copy.webp?v=1782537219 Artful Nostalgia: The Night It Became Real Kaylie and Charlie Caswell pose for a mirror selfie backstage before Berried Alive's first live performance together at the Hawthorne Theatre in Portland, Oregon. https://www.houseofcaswell.com/blogs/news/from-streetwear-to-still-life 2026-07-09T00:12:12-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/HOC-719_landscape_crop_copy.webp?v=1783581132 From Streetwear to Still Life: How the Gabriela Satin Hoodie Became the Bridge Between Two Creative Worlds Model wearing the Gabriela Satin Hoodie from House of Caswell's Still Life collection, featuring a rich merlot satin finish and the original Still Life pastel artwork printed on the front against a soft blue studio backdrop. https://www.houseofcaswell.com/blogs/news/how-travel-became-part-of-my-creative-process 2026-08-04T00:00:04-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/IMG_0833_copy.webp?v=1785107548 How Travel Became Part of My Creative Process: The Journeys Behind the Artwork Kaylie Caswell with her family in Minnesota, wearing the Lydia Tank Dress and Adriana Printed Denim Vest during the trip that inspired this Journal about travel and creativity. https://www.houseofcaswell.com/blogs/news/muffle-cuffs-our-first-business 2026-08-20T00:00:05-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/IMG_0471_copy.webp?v=1786148661 Muffle Cuffs: What Our First Business Taught Me About Making Things Multiple electric guitars displayed with handmade Muffle Cuffs featuring colorful beads and chains wrapped around the guitar necks. https://www.houseofcaswell.com/blogs/news/what-i-wish-i-knew-starting-a-fashion-brand 2026-09-15T00:00:04-07:00 weekly https://cdn.shopify.com/s/files/1/0613/5621/2279/articles/IMG_2776_2_copy.webp?v=1788645425 What I Couldn't Have Known at the Beginning: On Mistakes, Money, and Learning to Build the Business I Actually Have House of Caswell founder Kaylie Caswell smiling beside six large empty storage totes before bringing the brand’s inventory and fulfillment home.