Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

Fit Samples

The other day, I received the first set of fit samples for the inaugural House of Caswell collection. Since the collection consists of 14 pieces, the fit samples are coming in batches of 3-4 garments which makes it easier not only for the manufacturer but also for me, because I can give each garment the attention it deserves when analyzing the fit and details of the pieces. The first set I received contained 4 pieces: the t-shirt, hoodie, cargo top, and cutout dress.

Read More
Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

Mod Balls Pattern

I always felt like I belonged to the wrong time. When I was a kid, there were countless things I wanted to be when I grew up, and one of the major ones was a hippie. Before stores were selling bell bottom jeans again (and before they were re-named flare legs), I had my grandma sew a triangle of fabric into the side seam at the bottom of my straight-leg jeans to create a bell bottom. And she even surprised and delighted me by adding a star-shaped patch of matching fabric to the leg. I remember girls at school asking me where they could buy a similar pair because flare legs were just about to be in fashion, and how smug I felt telling them that they couldn’t buy a similar pair. Mine were one of a kind. About a year later, all the stores were selling flare leg jeans, but I’d had them first because I’d known already at 8 years old my favorite rule of fashion—what’s old will always be new again. That’s the inspiration for the Mod Balls print in the first House of Caswell collection.

Read More
Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

Strike-Offs

There is something I can’t quite explain about seeing my art on real, high quality fabric for the first time. I felt this feeling before a few years ago when we produced a 5-piece cut-and-sew sample collection for Berried Alive (only one of the pieces was mass-produced and sold), and today I felt that experience again when I received the first two strike-offs for my first House of Caswell collection.

Read More
Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Layered Fruit Pattern

The Layered Fruit pattern in my Still Life collection is the result of a lot of learning and experimentation, and it also tells the story behind the brand itself. I was taking a lot of courses through Skillshare last year on pattern and surface design for textiles. One of the courses was on how to make a layered pattern, which I chose to do with this pattern, and another course was on creating a pattern collection, which is actually how the seed of the House of Caswell idea was planted.

Read More
Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Plaid Pattern

I’ve always loved a plaid. I like the way it can read as preppy or grungy, sweet or tough, depending on the styling and context. I had to include a versatile plaid in House of Caswell’s first pattern collection for that reason. Some people (like me) don’t want to feel like the same person day in and day out for our entire lives, and a plaid is always there for us, ready to be styled like whatever person we’re choosing to be next.

Read More
Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Dot Pattern

There are two main inspirations for the dot print. The first one is strawberry seeds. For anyone familiar with my background, you’ll know that most of the art and design work I did for Berried Alive was fruit themed. And that’s why the first collection for House of Caswell is fruit themed as well, because I think it’s important to keep who we’ve been in mind as we discover who we’ll be next.

Read More
Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Color Story

I have been a lifelong lover of color. I spent countless hours as a child listing every color name I found in my crayon box, from colorway listings in catalogs, and all the makeup colors used in fashion magazines. I filled whole notebooks with nothing but lists of color names. Colors are so important.

Read More