Kaylie Caswell Kaylie Caswell

The Layered Fruit Pattern

The Layered Fruit pattern in my Still Life collection is the result of a lot of learning and experimentation, and it also tells the story behind the brand itself. I was taking a lot of courses through Skillshare last year on pattern and surface design for textiles. One of the courses was on how to make a layered pattern, which I chose to do with this pattern, and another course was on creating a pattern collection, which is actually how the seed of the House of Caswell idea was planted.

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Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Plaid Pattern

I’ve always loved a plaid. I like the way it can read as preppy or grungy, sweet or tough, depending on the styling and context. I had to include a versatile plaid in House of Caswell’s first pattern collection for that reason. Some people (like me) don’t want to feel like the same person day in and day out for our entire lives, and a plaid is always there for us, ready to be styled like whatever person we’re choosing to be next.

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Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Dot Pattern

There are two main inspirations for the dot print. The first one is strawberry seeds. For anyone familiar with my background, you’ll know that most of the art and design work I did for Berried Alive was fruit themed. And that’s why the first collection for House of Caswell is fruit themed as well, because I think it’s important to keep who we’ve been in mind as we discover who we’ll be next.

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Still Life Collection Kaylie Caswell Still Life Collection Kaylie Caswell

The Color Story

I have been a lifelong lover of color. I spent countless hours as a child listing every color name I found in my crayon box, from colorway listings in catalogs, and all the makeup colors used in fashion magazines. I filled whole notebooks with nothing but lists of color names. Colors are so important.

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