A Capsule Wardrobe

There is no instruction manual for starting a fashion brand. Or, rather, there are millions of them, but none of them seem to agree. I absorbed a lot of them, in the form of blog posts, YouTube videos, and online lessons. Everybody is so eager to share their story, to say what worked for them or for their clients, and help others to navigate the scary world of starting a new fashion brand without making the same rookie mistakes they did. And I appreciated and took comfort in hearing their stories, really. But everybody’s story is different and their goals and desired outcomes are widely diverse, and everybody has a different opinion on how to get started. Eventually, I came to the understanding that there is no right answer, we’re all on our own, and a lot of what happens with the brand depends on luck. So, I decided that maybe I can be one of the lucky few, but I’ll never know if I don’t try.