I always felt like I belonged to the wrong time. When I was a kid, there were countless things I wanted to be when I grew up, and one of the major ones was a hippie. Before stores were selling bell bottom jeans again (and before they were re-named flare legs), I had my grandma sew a triangle of fabric into the side seam at the bottom of my straight-leg jeans to create a bell bottom. And she even surprised and delighted me by adding a star-shaped patch of matching fabric to the leg. I remember girls at school asking me where they could buy a similar pair because flare legs were just about to be in fashion, and how smug I felt telling them that they couldn’t buy a similar pair. Mine were one of a kind. About a year later, all the stores were selling flare leg jeans, but I’d had them first because I’d known already at 8 years old my favorite rule of fashion—what’s old will always be new again. That’s the inspiration for the Mod Balls print in the first House of Caswell collection.

The Layered Fruit pattern in my Still Life collection is the result of a lot of learning and experimentation, and it also tells the story behind the brand itself. I was taking a lot of courses through Skillshare last year on pattern and surface design for textiles. One of the courses was on how to make a layered pattern, which I chose to do with this pattern, and another course was on creating a pattern collection, which is actually how the seed of the House of Caswell idea was planted.

I’ve always loved a plaid. I like the way it can read as preppy or grungy, sweet or tough, depending on the styling and context. I had to include a versatile plaid in House of Caswell’s first pattern collection for that reason. Some people (like me) don’t want to feel like the same person day in and day out for our entire lives, and a plaid is always there for us, ready to be styled like whatever person we’re choosing to be next.

There are two main inspirations for the dot print. The first one is strawberry seeds. For anyone familiar with my background, you’ll know that most of the art and design work I did for Berried Alive was fruit themed. And that’s why the first collection for House of Caswell is fruit themed as well, because I think it’s important to keep who we’ve been in mind as we discover who we’ll be next.

I wanted to make a pattern that was equal parts retro and futuristic, and that’s how the House of Caswell pattern (and later the logo) was born.