Notes from the Studio

Reflections on craftsmanship, memory, and the making of each House of Caswell collection.

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A model wearing the House of Caswell Veronica top and printed denim jeans stands against a white studio wall holding a vinyl record. She wears black sunglasses and glossy pink shoes, blending retro music culture with artful contemporary styling.
Prints, Pattern, and Visual Harmony: The Veronica Ensemble and the Art of Mixing Prints
An exploration of how I learned to mix prints through music, artwork, and memory. From early Berried Alive merchandise and hand-drawn repeat patterns to the Veronica Ensemble and Still Life,... Read more...
Color, Maximalism, and the Courage to Be Seen: Why I Believe in Color as a Design Language
Color, Maximalism, and the Courage to Be Seen: Why I Believe in Color as a Design Language
Color has always carried emotional meaning for me. In this journal, I explore maximalism, visibility, memory, and why I believe color functions as a form of storytelling, shaping not only... Read more...
A three-panel collage featuring a vintage wedding photograph of Kaylie Caswell’s parents holding their marriage certificate, a painted reinterpretation of the image created by Kaylie, and a modern recreation photographed on Kaylie’s own wedding day.
My Parents’ Wedding: The Story Behind 4/13/73 and the Artwork That Inspired It
A family wedding photograph became the foundation for 4/13/73, a collection shaped by memory, painting, and generational repetition. In this journal, Kaylie Caswell reflects on transforming inherited images into wearable... Read more...
Collage of handmade resin pendant necklaces created by Kaylie Caswell throughout the years, featuring glitter, rhinestones, illustrations, typography, and experimental mixed-media designs.
From Etsy to Atelier: On jewelry making, memory, and the Logo Charm Necklace
Before House of Caswell existed, there were friendship bracelets tied on windowsills, resin pendants poured at a kitchen table covered in newspaper, and years spent building tiny wearable worlds by... Read more...
Couple on a picnic with fruit drinks and vintage styling, reflecting the visual language behind the House of Caswell Still Life collection
Why Fruit?: On core memories, building worlds, and collaborating with your spouse
A question I’ve been asked for years, now returning in a new form.On a single night, a shared language, and how certain ideas follow us across time, shaping everything that... Read more...
Model wearing a vibrant fruit-print silk set featuring bold color, tailored silhouette, and expressive pattern design by Kaylie Caswell
As If No One Is Watching: The Mia Ensemble and the return of the evening pajama
Every few decades, pajamas return, slipping from the private into the visible, carrying with them a shift in how we understand comfort, presence, and what it means to be seen.... Read more...
The Pieces We Keep, and the Ones We Become: Styling, memory, and returning to clothing across time
The Pieces We Keep, and the Ones We Become: Styling, memory, and returning to clothing across time
For the past few years, I’ve started a tradition of Spring Cleaning, the kind that unfolds over weeks and ends in the closet. This year, I found myself returning to... Read more...
Feel the Fear, But Do It Anyway:
On Starting Before You’re Ready
Feel the Fear, But Do It Anyway:
On Starting Before You’re Ready
You don’t have to feel ready to begin.This is a journal entry on fear, risk, and building something anyway. Read more...
Model wearing the Sophia Mock Neck Top by House of Caswell, featuring a vibrant retro-inspired monogram print, styled with pink pants in a nostalgic, color-rich setting.
Where Continuity Becomes Authenticity: A Return Through Time with the Sophia Mock Neck Top
An exploration of authenticity as something that evolves rather than remains fixed, where style is shaped through repetition, memory, and return. Through the Sophia Mock Neck Top, this piece reflects... Read more...
Hugo:
On Symbols, Memory, and the Art of Carrying Images Across Time
Hugo:
On Symbols, Memory, and the Art of Carrying Images Across Time
A smiley face balloon named Hugo, first received as a child, quietly reappears years later, evolving from memory into music, design, and shared symbol. This piece traces how a single... Read more...
I Wanted to Be a Hippie When I Grew Up: A lifelong fascination with fashion history, and the freedom of dressing across time
I Wanted to Be a Hippie When I Grew Up: A lifelong fascination with fashion history, and the freedom of dressing across time
A reflection on childhood, fashion history, and the desire to belong to another time. From hippie silhouettes to historical dress, this piece explores how clothing becomes a way of carrying... Read more...
The Piece That Made It Real: On Beginnings, Childhood Sketchbooks, and the Carly Ensemble
The Piece That Made It Real: On Beginnings, Childhood Sketchbooks, and the Carly Ensemble
Before House of Caswell existed as a brand, it existed as drawings. The Carly Ensemble began as one of those sketches, created during a restless moment when I was searching... Read more...
Side-by-side image showing Kaylie Caswell as a child posing playfully in a swimsuit, tutu, colorful hat, and Big Bird slippers next to a modern House of Caswell editorial image of a model wearing the Carly jacket and skirt from the Still Life collection.
Fashion Is Art: When Clothing Becomes a Canvas
With the Met Gala’s 2026 theme “Fashion Is Art,” the fashion world is once again debating a question that has shaped my work from the beginning. In this essay, I... Read more...
Model framed by sculptural cobalt handbag wearing the Bethany plaid skort by House of Caswell
The Girls I Tried On: On Emulation, Memory, and the Bethany Skort
A reflection on 90s girlhood, fantasy selves, and the phases we wear. From Cher Horowitz to Sabrina Spellman, this journal entry explores how clothing becomes a companion through becoming, and... Read more...
Designer drawing a repeating floral print on an iPad while wearing a matching custom printed garment.
I Be Making Things: On a Life Spent Making
A reflection on the instinct to create. From ancient ruins to childhood craft, from digital illustration to garment construction, this entry traces a life spent making and the lineage of... Read more...
No Fabric Goes to Waste: On Using What the Work Leaves Behind
No Fabric Goes to Waste: On Using What the Work Leaves Behind
What happens to the fabric that never becomes a garment? In this journal entry, I reflect on childhood afternoons in the fabric department, my lifelong love of textiles, and how... Read more...
Model wearing the Adriana printed denim vest and matching wide-leg jeans, crouched against a soft green backdrop, holding a pink retro phone and reaching forward, showcasing the bleached monogram denim pattern and gold button details.
It’s in the Details Part II: The Adriana Vest and the Luxury You Keep to Yourself
True luxury isn’t always visible. This journal entry explores the quiet details, interior decisions, and personal history behind the Adriana Printed Denim Vest, and why the most meaningful design choices... Read more...
A close up of printed yellow jeans and yellow patent leather shoes with a blue rotary phone
It’s in the Details Part I: Designing the Adriana Jeans
Denim has never felt neutral to me. From childhood to craftsmanship, this journal entry explores the lifetime of taste, knowledge, and restraint that shaped the Adriana Printed Denim Jeans, and... Read more...
Clothing as Fine Art Part II: Honoring a Human History of Making
Clothing as Fine Art Part II: Honoring a Human History of Making
Looking back through the history of fashion reveals something enduring: clothing has always been an act of artistry. In this reflection, I explore craft, collaboration, and why I choose to... Read more...
Clothing as Fine Art Part 1: Claiming the Word Artist
Clothing as Fine Art Part 1: Claiming the Word Artist
A personal reflection on calling myself an artist, even when doubt creeps in. From art classes and unfinished paintings to imperfect first fit samples, this entry explores why art doesn’t... Read more...
Signed Certificate of Authenticity for a limited edition House of Caswell piece, numbered and documenting the artwork’s place within a finite collection.
Collecting Individuality: Why House of Caswell Creates in Limited Editions
On clothing as fine art, numbered editions, and the belief that garments should be collected, not duplicated. Read more...
Fabric swatches and printed textiles from the Still Life collection laid out across a studio worktable.
Inside the Atelier: A Glimpse Into the House of Caswell Studio
A single room filled with fabric, instruments, and unfinished ideas. Step inside the studio where House of Caswell begins, and where sound, color, and clothing quietly take shape. Read more...
The Language of Color: On emotion, excess, and why Still Life could never be neutral
The Language of Color: On emotion, excess, and why Still Life could never be neutral
Color has always been the way I understand the world. In this journal entry, I reflect on how a lifelong relationship with color, from childhood lists to painted pastels, shaped... Read more...
Model wearing the Tatiana Baby Tee, featuring a still life artwork print, photographed in a studio setting with soft, controlled lighting.
Sound and Silhouette: How Music Shapes My Design Process
An exploration of how music shapes my approach to fashion design. From bass lines to silhouettes, this piece reflects on clarity, restraint, and the role of intention in creating work... Read more...
From Repetition to Identity: The House of Caswell Monogram
From Repetition to Identity: The House of Caswell Monogram
The story behind the House of Caswell monogram and logo — tracing its evolution from art, pattern, and language into a symbol of authorship, resolve, and beginning. Read more...
Dressing as Self-Expression: Clothing as Memory and Story
Dressing as Self-Expression: Clothing as Memory and Story
I’ve always believed that clothing holds emotion. Some of my earliest memories are tied to outfits, like the ones my Grandma Mayella made me by hand, stitched with love and... Read more...
Model wearing the Carly Cardigan Jacket and Carly Mini Skirt from House of Caswell, styled against a bold red backdrop, holding a lipstick in a studio setting.
The Making of an Heirloom: Craftsmanship at House of Caswell
Craftsmanship has always been at the center of House of Caswell. I want each garment to feel like an artifact of a woman’s life — something made with such intention... Read more...
Artful Nostalgia: The Philosophy That Defines House of Caswell
Artful Nostalgia: The Philosophy That Defines House of Caswell
Every collection I create begins with memory — the emotional kind. Throughout my life, I’ve found that my strongest autobiographical memories are inseparable from the clothes I was wearing and... Read more...
From Canvas to Cloth: Transforming Fine Art into Fashion
From Canvas to Cloth: Transforming Fine Art into Fashion
Go behind the Still Life collection: from pastel pigments and CLO3D patterns to fabric, fit, and the artistry of bringing wearable prints to life in Los Angeles. Read more...
The Story Behind Still Life: How a Song Became a Collection
The Story Behind Still Life: How a Song Became a Collection
Still Life began as a song I wrote for Berried Alive in 2022 — born from a feeling of stillness.At the time, Charlie and I were creating music and art... Read more...
Still Life Collection - The House of Caswell Pattern
Still Life Collection - The House of Caswell Pattern
I wanted to make a pattern that was equal parts retro and futuristic, and that’s how the House of Caswell pattern (and later the logo) was born. I made a... Read more...
The Rorschach Pattern: Learning for Its Own Sake
The Rorschach Pattern: Learning for Its Own Sake
A reflection on the Rorschach pattern from the Still Life collection — inspired by psychology, symmetry, and a time spent learning purely for the joy of understanding. A meditation on... Read more...
The Still Life Palette: On Color as Foundation
The Still Life Palette: On Color as Foundation
An exploration of the Still Life color palette, tracing its origins in childhood fascination, artistic process, and the deliberate use of primary tones as the foundation for House of Caswell. Read more...
Still Life Collection - The Painting Story
Still Life Collection - The Painting Story
This pastel painting titled Still Life is the inspiration behind the first House of Caswell collection. It tells the story of where I came from, and no matter where I... Read more...
The Dot Pattern: A Study in Familiarity
The Dot Pattern: A Study in Familiarity
An exploration of the dot print from the Still Life collection — inspired by strawberry seeds, vintage upholstery, and the quiet patterns that linger in memory. A study in familiarity,... Read more...
The Plaid Pattern: Dressing Through Phases
The Plaid Pattern: Dressing Through Phases
A meditation on the plaid pattern from the Still Life collection — exploring personal style as evolution, adaptability as authenticity, and the garments that carry us through every phase. Read more...
The Layered Fruit Pattern: Where the Brand Began
The Layered Fruit Pattern: Where the Brand Began
The story behind the Layered Fruit pattern from the Still Life collection — tracing the evolution of a hero print, the formation of a pattern collection, and the moment House... Read more...
Still Life Collection - Strike-Offs
Still Life Collection - Strike-Offs
There is something I can’t quite explain about seeing my art on real, high quality fabric for the first time. I felt this feeling before a few years ago when... Read more...
On Setting the Horizon: Notes on Founding, Fear, and Forward Motion
On Setting the Horizon: Notes on Founding, Fear, and Forward Motion
A reflection on founding stories, fear, and the discipline of setting goals, tracing the early intentions behind House of Caswell and the long view that continues to guide it forward. Read more...
The Retro Stem Pattern: When the Past Arrives Early
The Retro Stem Pattern: When the Past Arrives Early
A reflection on the Retro Stem pattern from the Still Life collection — inspired by mod-era geometry, cyclical fashion history, and the quiet confidence of knowing what will return before... Read more...
How House of Caswell is Like Pee-wee Herman
How House of Caswell is Like Pee-wee Herman
My husband and I were watching a documentary about Pee-wee Herman last night and something in it really resonated with me. Paul Reubens, the creator and actor who played the... Read more...
Brand Stories - Lavendula: A Color Story
Brand Stories - Lavendula: A Color Story
For all you fellow color lovers (chromatophiles?) out there, I want to talk a bit about the color I've chosen to represent the House of Caswell brand on the website... Read more...
Still Life Collection - Fit Samples
Still Life Collection - Fit Samples
Trying on the first fit sample of my satin hoodie The other day, I received the first set of fit samples for the inaugural House of Caswell collection. Since the... Read more...
Still Life Collection - A Capsule Wardrobe
Still Life Collection - A Capsule Wardrobe
A packing list for my imaginary dream vacation. There is no instruction manual for starting a fashion brand. Or, rather, there are millions of them, but none of them seem... Read more...
Brand Stories - A Circular Path to Fashion
Brand Stories - A Circular Path to Fashion
Me and my trusty colored pencils, circa 2000 Nobody would ever say that my path to becoming a fashion designer was a straight one, but you could easily say it... Read more...
Brand Stories - Unprecedented Times
Brand Stories - Unprecedented Times
A little over five years ago, I was in the process of making my fashion design dreams come true. I had designed several repeating patterns for the streetwear brand called... Read more...
Me and my beautiful Squarepace website
Being in Business Means Learning to Fix Your Mistakes
Any business can be boiled down to a series of choices. At first it’s the founder making the choices, but eventually the choices also might belong to the investors, employees... Read more...